Built by Corey See the live rebuild ↗
Proposal · prepared for Provender Brown · 1 June 2026

A few specific fixes for provenderbrown.co.uk

Provender Brown · Perth · website rebuild

I rebuild small-business sites in my own time when I can see they are leaving something on the table. I spent ten minutes on provenderbrown.co.uk and three things stood out, all on the parts of the site that should be doing the most work for a shop with this much standing in Perth. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
23 George Street · Perth · since 2005

An award-winning deli and cheesemonger, opened by Diane Brown, run today by Ed Murdoch and Elle Whitby. Open the live preview ↗

Three findings, from ten minutes on the live site

What twenty years on George Street is currently leaving on the table.

A walk-through of the live provenderbrown.co.uk on 1 June 2026. None of these is a redesign for its own sake, each is a thing the shop already owns that the site is not showing.

01

The homepage opens on the shop photo and a grid of category tiles, so the 2005 founding, the new owners and the cheese counter never reach the first screen.

What I saw
On provenderbrown.co.uk the landing screen is the shop image, the opening-hours line and a row of category tiles (Antipasti & Olives, The Cheese Shop, Hamper Tips). A first-time visitor cannot tell from that first screen that the shop was opened by Diane Brown in 2005, that Ed Murdoch and Elle Whitby took it on in 2024, that it is award-winning, or that the counter holds over 100 cheeses cut to order. The things that separate the shop from a supermarket sit below the fold or on inner pages.
In the rebuild
The rebuild leads with a hero that names the 2005 founding, the family line from Diane Brown to Ed and Elle, the over-100-cheese counter and the Perth setting, with a heritage section carrying the timeline from the 2005 opening to the 2024 handover.
02

The only structured data Google reads is a single generic GroceryStore block, so the awards and the 4.7 review average are invisible in Search.

What I saw
The homepage ships one GroceryStore JSON-LD block with the address, phone, email and hours, plus a few Product blocks. There is no foundingDate of 2005, no founder, no aggregateRating despite a 4.7 average across more than 120 reviews, no mention of the awards or the cheesemonger specialism, and no FAQ. Google is told this is a generic grocery store, not an award-winning deli and cheesemonger with two decades of history.
In the rebuild
The rebuild ships a Store plus Organization graph with the 2005 foundingDate and founder, the full George Street address, the telephone in E.164 form, the Monday to Saturday hours, an aggregateRating, and a FAQPage built from the questions customers ask at the counter.
03

The footer carries a future-dated line, "© 2026 Provender Brown", a template error that reads as an unmaintained build.

What I saw
The site footer reads "© 2026 Provender Brown" on a page served in mid-2026, which means the year is hard-coded ahead of itself rather than generated, a small tell that the template has not been touched in a while. The stylesheet codenames (style22) and the legacy "Diane and Martine" copy on the cheese page point the same way.
In the rebuild
The rebuild generates the year so the footer is always correct, and refreshes the copy so it speaks as the shop is run today, under Ed and Elle, rather than under the previous owner.
Where the site is today

The current build, and what the rebuild changes.

Current ↗ provenderbrown.co.uk
Platform
Bespoke mid-2010s e-commerce build (style22 / GCshop22 stylesheets)
Schema
One generic GroceryStore block. No foundingDate, no rating, no awards, no FAQ.
Hero
None. Homepage opens on the shop photo and category tiles. No heritage above the fold.
Footer
Hard-coded future-dated "© 2026" line.
Copy
Cheese page still credits the previous owner ("Diane and Martine").
Proposed
Framework
Astro static front (Astro 6), fast on mobile, easy to hand over
Schema
Store + Organization + PostalAddress + hours + foundingDate + aggregateRating + FAQPage
Hero
2005 founding, the family line, the 100-cheese counter, above the fold
Footer
Year generated, so the copyright is always current
Copy
Speaks as the shop is run today, under Ed and Elle
Pricing

One fixed price. No retainer, no contract.

The build rebuilds the front of the shop site and keeps the catalogue you already run behind it. Everything below is the whole cost.

£2,000
Fixed for the rebuild. One-off.
£150
Per month for hosting and ongoing care.
£50
Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

  • •  One round of revisions before launch
  • •  DNS cutover handled, you keep the domain in your name
  • •  30 days of post-launch tweaks at no extra cost
  • •  Source code handed over on day 60, you own everything
The close

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Scottish builds this quarter, and first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.

See the live rebuild A working preview you can click through · opens in a new tab ↗