ONE SHOP · TWO FAMILIES · THE FAIR CITY Diane started it in 2005. Ed and Elle keep it going.
Diane Brown opened her dream deli on George Street in 2005, and over nineteen years made it Perth’s favourite independent food shop. Ed Murdoch and Elle Whitby, who ran Fig & Fromage in Newport-on-Tay and used to make the trip through Perth just to shop here, took it on in February 2024 when Diane got in touch about handing it to the right people. The counter has not changed hands so much as carried on.
- 2005
- Diane Brown opens her dream deli on George Street, in the centre of Perth.
- 2017
- Awarded a Silver Green Business Award for the way the shop is run.
- 2021
- Ed Murdoch and Elle Whitby, long-standing customers, open Fig & Fromage in Newport-on-Tay, Fife.
- 2023
- Diane gets in touch over the summer about handing the shop on to the right people.
- 2024
- In February, Ed and Elle take over Provender Brown after Diane’s nineteen years.
- Today
- Two shops, an online deli of over 2,000 products, and the same counter on George Street.